IDEO DESIGN COMPANY
- train your design muscle
- design has little to do with thinking, but doing!
- excercise your design thinking
- Check Tom Brown

What strikes me in my experience as a designer is that in a lot of companies i miss the joy, the fun, the playfulness, most of the time you are stressed about delays and reaching deadlines. In vast contrast to start up companies where fun and friendship stand on the frontline of the companies ideology and work ethic, in a lot of fashion companies, this is often forgotten..I want to bring back joy and playfulness in design processes that are often "dusty" and tyering.

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PLAYFULNESS IN DESIGN IS SO IMPORTANT!!
--> ROLEPLAY --> act it out!!!!! (look at kids doing roleplays)
--> PLAYFUL EXPLORATION !!

There are:
1.) EXPLORATION --> going for quantity
2.) BUILDING AND THINKING WITH HANDS
3.) ROLE PLAY --> to get more empathy for the situationis we are designing in/for and to have a more authentic outcome

DE THEEDOEKEN VAN DE WETSTRAAT
EVERYBODY IS A DESIGNER
IEDEREEN IS EEN (TEXTILE-) DESIGNER

Tea Towel are a e